• bold
  • brave
  • iconic
  • simple
  • louder
Loaded
B0atyPirate Collection
Overview
Built a fully bespoke e-commerce solution
Engaged audience with Twitch alerts on every sale
Fulfilled stock globally from multiple distribution centres

BRIEF


B0aty is a household name in the world of Runescape, and we were tasked to build a full e-commerce solution from the ground up. In previous drops, B0aty had seen a lot of success from printing eye catching graphics on pre-made garments, and wanted to continue with that approach.

/Theproducts

Welaunchedwithtwot-shirtsandahoodie,allshowcasingthecompletelybespokePirateCollectiongraphic.UsingmultipleprintmethodsincludingDirecttoGarment,EmbroideryandVinyltransfers,wewereabletoelevatetheblanksintohighqualitygarments,perfectforB0aty’saudience.
/StreamOverlay

Toincreaseconversionsonthecollection,weleveragedB0aty’sTwitchaudiencewithvisualpromptssuchasoverlaygraphics,biopanels,andmostimportantly,onscreensalealerts.ThisalerthasbeenanincrediblysuccessfulresourcewhentryingemulatestreamertoviewerengagementtoolsprovidedbyTwitch,andhasactedasanongoing,organicprompttopromotethelaunch.
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