• bold
  • brave
  • iconic
  • simple
  • louder
Loaded
Pieface FC
Overview
Created a pair of customisable Pieface FC jerseys
Filmed and produced a documentary episode with Pieface
Collaborated on a launch stream enabling fan engagement

BRIEF


Jack ‘Pieface’ McDermott has become a well recognised name in the world of YouTube Creators, celebrated for his colourful outbursts whilst playing FIFA or F1. We had the opportunity to collaborate with Jack on a football kit launch for his very own fictional team, ‘Pieface FC’.

/Thecampaign

EvenbeforewesatdownwithJacktodiscusscreativedirection,weknewhisloveforPlymouthArgylewouldbeahugeinspirationforthekit.It’sthereforeunsurprisingthecolourwaywechosewasaboldforestgreen,supplementedbywhite,black,andorangeaccents.Inhommagetofootballteamtraditions,welaunchedahomeandawaykitpurchasablebyfanswiththeirownnameorgamertagavailableontheback.Wethenactivatedonacreativecampaignencompassinghisentirecommunitywhohadtheopportunitytodesignhisthirdkit!Throughoutthebuilduptolaunch,fanswereencouragedtosubmittheirdesignstoroundoffthedropwiththewinnerreceivingafreeversionoftheircreation.
/WEARANYWHERE

Alongsideacommunitystreamlaunch,wesatdownwithJackandfilmedanepisodeofWearAnywhere,apopularwebserieshostedbyRaventhatgivespopularstreamersachancetostyletheirmerchandisewithindemandstreetweargarmentsandsneakers.ForJack’sepisode,weheadeddowntoFootpatrolinLondontopairhiskitswithpopularsneakers,recordaminipodcastgivingfansaninsightintoourcreativeprocessandJack’srollercoasterofajourneyfromMcDonaldsemployeetoworldrenownedmegastar.
/CUSTOMISATION

ThefinalpiecetoouractivationwasmakingtheentirecollectionavailableonRaven’sesportsbuilder,aplatformthatallowsfanstotakepopularsilhouettesanddesignsandmakethemtheirown.FansfromacrosstheglobewereabletousethePiefaceFCjerseyasabasetogetcreativeandselecttheirfavouritecolourway.
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